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The importance of "prospect exposure" for mailorder and internet marketers can not be emphasized enough. It can mean the difference between success and failure. Hi, I 'm John Kirkman, originator and webmaster of this unique site. Newcomers and established dealers alike depend on massive exposure "to get their message" to prospects - in turn prospects order what is of interest to them. All prospects will never buy from all ads - that is impossible to achieve. After several decades in this business, I learned long ago that it was an absolute must to get as much exposure as possible - by mail, by advertising in print media and now by cashing in on the power of the combination of print media and internet media - one complementing the other. I also learned advertising costs (and postage) were my two major business expenses, followed by printing. The greatest marketing secret ever is the ability to cut these costs to the bare bone minimum in what ever way you can. Every dollar spent on any of these three items is a dollar that should be in your profit pocket. Yet, they are all absolutely needed for real success. So what can be done to cut costs. Print media (mailorder) prospects have come to expect an internet link in offers from dealers - for faster, easier contact and order information. The use of the internet is a natural extension of mail marketing. The internet will never replace mail marketing, but can certainly greatly enhance it. This is where Home Biz Yellow Pages comes into play for you: • Your "home" on the internet to describe and list your business using the same easy to find web address month after month, year after year. • Saves you money on printing and postage - your prospects simply go to your web address to read about you and your offers. • Saves you money with advertising and postage - you can publish smaller ads, with an attention grabbing headline - your postal Name & Address and your internet address! Interested prospects can then either write you directly by mail, meaning they are interested in your offer since they contacted you. You do not waste costly printed materials and postage mailing helter-skelter. OR they can quickly go to your internet address on Home Biz Yellow Pages and get the information and order instructions within minutes - opposed to waiting ten days for your return reply by mail. They can act while they are excitied about your offer - not wait days and get cold. • LOW COST is a major factor at Home Biz Yellow Pages. For example you can list your name, address and offer description for as little as $5 per year. Your full page camera-ready 8½x11 circulars cost less for a full year than you would expect to pay to have 1000 quality offset printed. Other size ads are available too - and we typeset these ads for you free. As a serious marketer, you see just how important the internet, our low costs, the time saving features, etc., are to your home-based small business. To learn more about what is offered to help you promote your offers here at Home Biz Yellow Pages - go back to the index page and start looking through the categories offered. Take your time, absorb what we say as well as what other dealers say in their offers - see how they promote and work their businesses. You'll get a marketing education - especially important if you are a newcomer. Thanks again for visiting me - you can return to the index page by clicking on the link below. John Kirkman |